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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

The micro-business segment is concentrated among three vendors: Infusionsoft and OfficeAutoPilot, which serve micro-businesses almost exclusively, and HubSpot, which estimates 50% of its clients are micro-businesses. The slowdown in growth rates applies to the both sets of vendors, although the small and mid-size group is slightly stronger.

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

I've seen four distinct strategies: training. I’m using “training” in a broad sense to include all types of preparation before deployment: these include marketing planning, process change, content development, metrics definition, and organizational realignment as well as actual training in system use. ease of use. automation.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

What I Don’t Like: Copy is a bit too short… I did register for the webinar and missed it but it could have a bit more copy enticing me to go on and watch it on demand. Right side bar with useful links related to the webinar. Big blue lead in. Left side bar with Xerox logo talks about another webinar, which could be confusing.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

12 Amazing SEO Infographics - Hubspot , August 18, 2010 Search engine optimization (SEO) is an industry and practice in constant flux. 0160; That’s why I jumped at the chance to write a chapter in Manticore ’s new ebook, “The Quintessential Marketing Automation Guide. Are your spokespeople social media trained? -