Customer Experience Matrix
JULY 11, 2011
The micro-business segment is concentrated among three vendors: Infusionsoft and OfficeAutoPilot, which serve micro-businesses almost exclusively, and HubSpot, which estimates 50% of its clients are micro-businesses. The slowdown in growth rates applies to the both sets of vendors, although the small and mid-size group is slightly stronger.
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?
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LeadSloth
OCTOBER 4, 2009
Manticore Technology (booth 2). Hubspot (booth 16). Manticore Technology (booth 2). Hubspot (booth 16). In Boston the following Marketing Automation vendors are worth a visit (in order of booth number): Pardot (booth 1). Silverpop Engage B2B (booth 4). Marketo (booth 6). Genius.com (booth 7). Marketbright (booth 14).
Customer Experience Matrix
DECEMBER 13, 2011
This is by far the most popular strategy among vendors, presumably because it increases sales by placing the fewest demands on buyers. This is a much less common strategy, in part because it's technically demanding and expensive to execute. Simple systems let marketers get started with minimum preparation. full service.
Customer Experience Matrix
JANUARY 11, 2011
The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. This leaves all the other B2B marketing automation vendors.
Customer Experience Matrix
DECEMBER 27, 2010
I excluded HubSpot because it is a fundamentally different product.)
The Effective Marketer
MARCH 17, 2010
What I Don’t Like: Copy is a bit too short… I did register for the webinar and missed it but it could have a bit more copy enticing me to go on and watch it on demand. Right side bar with useful links related to the webinar. Big blue lead in. Left side bar with Xerox logo talks about another webinar, which could be confusing.
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