The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. So yes, paid social media can be an effective demand gen channel. times higher. Click To Tweet. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

MAY 14, 2013

In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

The Point

DECEMBER 3, 2013

I’ve had kind words to say about Eloqua’s marketing creative in this space previously, but what was then an edgy, ground-breaking campaign from the likes of Joe Chernov (then Eloqua VP Content Marketing, recently named VP of Content at Hubspot ) is now corporate marketing pablum at its worst. Let me count the ways: 1.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

The Point

APRIL 16, 2014

Hubspot and Act-On encompass many inbound features as well as outbound. We have many clients who use Marketo and Hubspot side-by-side, for example. In your mind, does it encompass inbound or do you define it more narrowly to be lead nurturing or other? There’s a move towards “all-in-one” marketing platforms.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100