Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Why B2B Marketers are Well Placed to Play a Pivotal Role.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

B2B Marketing Directions

AUGUST 27, 2017

The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one of the new demand stages should be labeled Use With Caution. In May, SiriusDecisions unveiled the latest iteration of it venerable Demand Waterfall with great fanfare.

Demand 40

Demand Work Management Intent Data Features 40

DealSignal

SEPTEMBER 7, 2021

As digital outreach and customer acquisition become prioritized, marketers will need to reallocate their budgets to reflect those priorities. This could also be why marketing teams have shifted gears and prioritized martech investments in 2021—particularly in AI-driven technologies. Where are your target clients?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Image caption: The volume of content being consumed by buyers shows no sign of slowing down. Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52