The Point

AUGUST 17, 2010

Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. Target Account Programs. The advantage of using direct mail to target small business is that there’s likely to be no mail room and fewer gatekeepers between you and your target recipient. Customer Marketing.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

B2B Marketing Analytics

JUNE 28, 2020

CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. When you can use your own company’s data for the most relevant insights, the generalizations are irrelevant.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Adobe Experience Cloud Blog

AUGUST 12, 2011

It is essential to engage your target audience early and through the right channels (hint: social media), then continue to engage them and create buzz leading up to the event. Set realistic and targeted goals upfront. The way we implement virtual events into our marketing mix is no different. Interested in learning more?

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Crimson Marketing

OCTOBER 27, 2015

If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. Monetization Optimization: How can CMOs do the above?

CMO 100

CMO Enterprise Management Features Work Management 100

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95