Customer Experience Matrix

MARCH 25, 2009

The immediate implication of this is that marketing and sales must work together to ensure that every lead is treated appropriately in both marketing and sales systems. Today, this is accomplished by synchronizing data between demand generation and sales automation systems. But that is inherently complex.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

The Mx Group

NOVEMBER 17, 2017

Account-Based Marketing. Demand Gen and Lead Management. An account engagement score is a number on a relative scale that represents the collective engagement of contacts within an account. Most CRMs and marketing automation tools are not created to present this view of activity across an account.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use. Observation 4: Salesforce.com Needs Better Content .

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. All-hands discovery session yields important insights, priorities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Sewell – President of Spear Marketing Group, a full-service B2B demand generation agency. Cambridege, MA – [link]. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100