Marketing Insider Group

JUNE 24, 2010

Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. Identify what activities your prospects engage in with their mobile devices. Re-purpose existing content for mobile downloads. Provide mobile view versions for all emails.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Customer Experience Matrix

OCTOBER 22, 2009

online chat and - telemarketing support through the CRM component. The system has about 50 current installations, many sold by resellers including some major accounts in Australia and South America. Tags: multi-channel marketing demand generation marketing automation crm software.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

JULY 27, 2010

According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. Source: The Google/TechTarget Behavioral Research Project: Phase 2) The message: Don’t call me! But they miss out on all those highly targeted offers.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Customer Experience Matrix

OCTOBER 8, 2010

For example, CRM systems started out mostly as offline operational solutions for call centers and sales automation; marketing automation began largely as campaign management for offline contacts by direct mail and telemarketing. And I don’t think Google has much interest in moving into Adobe’s other slices.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

NOVEMBER 18, 2010

Display media experiences a resurgence as advanced targeting, re-targeting and behavioral methods allow marketers to demonstrate real value in display. We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Adobe Experience Cloud Blog

AUGUST 12, 2009

In a down economy, what changes to lead generation can B2B sales and marketing professionals do to increase sales? The rush that I get after targeting a prospect, addressing their needs and being awarded a purchase order is what keeps me going. Perspectives on Increasing Sales (along with James Callander).

Thought Leadership 48

Thought Leadership Sales Leads Sales Qualified Leads Lead Scoring 48

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84