The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. All of which begs the question: what about organic? However, that’s not necessarily true.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. In general, if your buyers turn to online search, directories will be a strong channel for your software or tech company because they dominate search for commercial intent search terms. Maximize your presence with the right directories. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Business today is all about relationships.

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Heinz Marketing

JANUARY 14, 2019

Account director, podcast host, and top 1% achiever Scott Ingram has spent his whole life obsessed with sales. By Matt Heinz, President of Heinz Marketing. Thank you to all our many followers of Sales Pipeline Radio. Whether you join us live every Thursday at 11:30 a.m. Pacific or listen later. We’re glad you’re joining us!

Sales Management 57

Sales Management Top of Funnel B2B Sales Eloqua 57