Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Digital B2B Marketing

JUNE 14, 2012

To broadly improve your visibility within your market, you need to focus this content marketing initiative on the priorities your target audience has when they are not in market for or considering your solutions. In most cases, it will not, particularly the more senior your target audience is and the more specific your solution is.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

JULY 10, 2012

Purchasing Contacts Some publishers now allow marketers to purchase contacts, similar to a list purchase, based on the type of information people have downloaded. Additional Targeting and Filtering Nearly all providers can filter contacts to meet broad target audiences (such as IT contacts at organizations with more than 1,000 employees).

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Reachforce was the first B2B marketer I noticed using favorite spam and I’m clearly a target for their program. Reachforce. 117 favorites per day.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100