LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. So the people behind ActiveConversion gave me a demo to show they are more than a niche player. Lead Scoring. Lead scoring configuration. ActiveConversion generates HTML code for you, so you can include it in a page on your own website. An anonymous prospect record.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

MARCH 8, 2010

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Lead Tracking and alerts are nothing new in Marketing Automation. With Chatter, sales people can subscribe to activity updates of specific leads, or groups of leads. is all about. Chatter and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Conference also covers Lead Management. For more events, see the Marketing Consigliere’s list.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

JULY 29, 2009

An important aspect of Demand Generation are the offers: what will your prospects register for? I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. Other Ideas: Demos & Training. A popular offer for software vendors is the free trial.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100