Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Not a single person actually showed up to their demo.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Vidyard

OCTOBER 27, 2019

In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. Sign Up Free Need we say more?

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. Choose an engaging thumbnail.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68