Remove Demand Generation Agencies Remove Forrester Remove Privacy
article thumbnail

4 B2B Marketing Resolutions for the New Year

Madison Logic

And while genAI is only expected to grow more sophisticated, solely relying on it to produce customized content will lead to a generic and irrelevant story that won’t resonate with your audience. Personalization is no longer a nice touch—it’s a buyer demand. Privacy should not limit your scale, personalization, or impact.

article thumbnail

Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

article thumbnail

What is account-based marketing today and how has the space evolved?

Martech

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Consolidation of ABM and demand gen. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. The vendors respond. More M&A.

article thumbnail

Content + Intent Data: The Rise of First-Party Data

Content4Demand

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

article thumbnail

The Best Marketing Conferences of 2020

Marketing Insider Group

Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. Friends of Search Amsterdam.

article thumbnail

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. Tim Harmon will likely publish on this data.) " in the marketing mix. What does work?