Demand Generation Agencies Forrester Intent Signal Segmentation 
Oktopost
JANUARY 25, 2024
By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Your customer’s active intent shines through as they engage with you on social media, helping you identify those genuinely interested in building a deeper connection.
TrustRadius Marketing
OCTOBER 3, 2022
Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM. Using intent data intelligently.
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Content4Demand
NOVEMBER 5, 2021
Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service.
SmartBug Media
MAY 13, 2022
Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It Intent data refers to buying signals from across the internet that link prospect accounts to a specific topic.
Directive Agency
FEBRUARY 22, 2019
It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. However, taking that leap to narrow your focus on generating more qualified contacts gives you an advantage over everyone else in the PPC game. New Customers: Using “Search” as Buyer Intent Signal.
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