Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Your customer’s active intent shines through as they engage with you on social media, helping you identify those genuinely interested in building a deeper connection.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It Intent data refers to buying signals from across the internet that link prospect accounts to a specific topic.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Strategic-IC

APRIL 23, 2023

ABM is about Sales, Customer Success, Demand Generation, the C-Suite, and every other team that keeps your organization running. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). Without data, any attempts at personalization will be a stab in the dark.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Hubspot

JULY 15, 2020

For more traditional inbound or demand generation approaches, this usually got left at a persona. From there, work with intent signals that show surging topics for certain accounts, like how often they're searching for topics related to your service. The resounding answer? Go digital.

Demand Generation 95

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 95

Leadspace

JUNE 21, 2017

But an major rule of thumb for businesses with any level of interest in AI who are struggling to see through the blinding fog of hype, is to immediately moderate their expectations by focusing on what Forrester refers to as “pragmatic AI,” and simply ignoring everything else.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70