Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. Your customer’s active intent shines through as they engage with you on social media, helping you identify those genuinely interested in building a deeper connection.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Strategic-IC

APRIL 23, 2023

ABM is about Sales, Customer Success, Demand Generation, the C-Suite, and every other team that keeps your organization running. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). Without data, any attempts at personalization will be a stab in the dark.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Madison Logic

DECEMBER 14, 2023

By saving time through the machine gathering the data and insights, you can focus on reaching the right customers with the right message at the right time. In addition to these specific use cases, AI and machine learning automate a variety of marketing tasks, such as data entry, social media management, and customer service.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52