Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. Bring your site to life by using a suite of fresh and rotating content assets like blog posts , video, images and FAQs. Tell me about them in the comments.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 20, 2012

Working marketers care more about how this affects the products and services they’ll get as current or potential Eloqua customers. The impact on customer service is likely to be even more negative. Oracle is less customer-focused and generally less nimble (I'm being polite here). The jury on that is very much still out.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

The Point

MAY 8, 2012

The reader may be intrigued, but not yet know much about your company, your product or service, or what he or she will learn/save/gain by accepting your offer. Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. Their client list includes Spotify, Michelin and global agencies Havas and Publicis.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

KoMarketing Associates

AUGUST 3, 2017

Conversely for B2B, it usually takes on a more professional tone that is focused on the results the product or service can give to a company, not an individual. A consumer is interested in products and services for themselves and their family. A consumer is interested in products and services for themselves and their family.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120