Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Begin by creating buyer personas—who are your buyers?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

ViewPoint

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

thePoint

MAY 25, 2018

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

WebMarketCentral

SEPTEMBER 29, 2009

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Ambal's Amusings

DECEMBER 17, 2009

Several tools for prospect intelligence: Lead scoring provides real-time insights. Sales rep feedback from the streets must be collected and factored into marketing programs. Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. Unfortunately, this means that some leads could be as much as a week old by the time your sales reps even see them.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Advertising: Tools that allow you to create focused advertising campaigns that place messaging directly in front of the people who matter the most inside valued targets. Marketing then can continue nurturing the lead.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Advertising: Tools that allow you to create focused advertising campaigns that place messaging directly in front of the people who matter the most inside valued targets. Marketing then can continue nurturing the lead.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

KoMarketing Associates

JULY 21, 2015

The “best results” do not necessarily translate into the highest number of conversions; the number of Quality/Qualified Leads is usually the key metric (though there is something to be said for allowing more overall leads into the system if you have a sophisticated lead nurturing program in place).

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Advertising: Tools that allow you to create focused advertising campaigns that place messaging directly in front of the people who matter the most inside valued targets. Marketing then can continue nurturing the lead.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Advertising: Tools that allow you to create focused advertising campaigns that place messaging directly in front of the people who matter the most inside valued targets. Marketing then can continue nurturing the lead.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118