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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Its primary clients were then, and still remain, digital marketing agencies. This makes it a system for both small business and service vendors: two of my four themes.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. But anyone planning to enter this business had better realize they will be fighting for new customers.* - agency relationships. Perhaps having agencies run them is the real solution instead. VEST Report. social data.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers. Marketing can’t be automated.) 1) Marketo. Google Review Count: 93,900.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. One of @ b2bmagazine ’s top B2B agencies. New York, NY. ET Thursdays.

Twitter 100
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Riding the IoT wave at PTC

SWZD

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. The company’s ThingWorx® technology platform gives developers the tools to capitalize on the data being generated by smart, connected products and systems. She spent the first 12 years of her career on the PR side of marketing.

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Inbound Marketing & Marketing Automation

LeadSloth

Many digital marketers are using marketing automation tools to automate lead nurturing. Both activities have traditionally either been done manually in-house, or outsourced to an agency. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Those tools are promising, but not mainstream yet.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100