New ways to identify B2B buying group members
Martech
MAY 2, 2024
But who knows if the person in that job is involved in buying your particular product or service? Demandbase Let’s begin with Demandbase, which recently released its new Buying Group AI product. If later, it would be ABM-style demand generation. But, as I like to joke, “A persona doesn’t have a phone number.”
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