Martech

MAY 2, 2024

But who knows if the person in that job is involved in buying your particular product or service? Demandbase Let’s begin with Demandbase, which recently released its new Buying Group AI product. Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind. Remarkable.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

Hubspot

MAY 8, 2020

As HubSpot's Senior Manager of Accelerated Leadership Programs, Ryan Batter states, "The one common thread for all ABM strategies is a CRM in which teams can track company interactions, ideally across marketing and sales teams.". Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management Budget Programs 98

Only B2B

SEPTEMBER 1, 2020

In the ABM world, many B2B giants are proceeding with smart moves. We know Demandbase, a titan lead generation company acquired Engagio. In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” Source: MarTech Today.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. DemandBase.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. DemandBase.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Metadata

MARCH 25, 2021

Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata. I’ve always been really interested to better understand how the term ABM became such a buzzword.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59