Martech

JUNE 23, 2022

Here are five things to tackle that will evolve your marketing plan and make it agile: Keep the market assessment and SWOTs in mind and review them quarterly. Review your value proposition, positioning statement, unique selling prop, and customer-centric benefits and revisit them throughout the year.

Planning 87

Planning Marketing Plans Process SWOT 87

Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Whether or not the customers choose to carousal those experiences will depend on their trust in a particular brand – its vision & deliverance.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

The Effective Marketer

MAY 27, 2015

Out of it may come a battle card but the battle card I’m talking about in this post is something created specifically to position your product against a competitor’s. You may have to do a deep dive into technical features or focus on messaging and positioning, or sales channels, or distribution.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Hubspot

OCTOBER 26, 2015

The familiar SWOT analysis can help, actually. When you do a SWOT analysis, you should involve everyone in your company, as well as some of your best (and worst -- yes, your worst!) This can be done with a simple survey that asks questions that get at the four points in the SWOT analysis. Step 5: Position or Value Proposition.

Paid Search Agency 28

Paid Search Agency SWOT Advertising Agencies Brand Identity 28