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Top 10 Amazing B2B Marketing Trends to watch out for in 2020

Valasys

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot

According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. Their deliverability is rated as one of the top on the market, as well. They also excel in personalization and analytics.

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How to simultaneously attract new prospects and retain loyal customers

Biznology

A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter. It only took one conversation with a real person to make me a loyal Apple fan again. Let’s look at three ways you can use marketing and customer experience to engage your customers. Sealed the deal.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). According to Forrester , experience-led companies have 1.6x higher brand awareness, 1.5x higher employee satisfaction, and 1.9x Wrapping Things Up.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Campaign Monitor) Approximately 347.3

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What is marketing automation software and what does it do today?

Martech

Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. Message deliverability is also an important factor to consider.