How B2B Marketers Can Solve the Intent Data ROI Conundrum
PureB2B
MAY 2, 2022
And, in another round of a DemandScience benchmark report on intent data , more than 50% of B2B sales and marketing leaders from across the United States admit the biggest challenge with it is getting an accurate view of its ROI. How to Measure ROI from Intent Data. That’s definitive proof of impact.
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