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7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Native and social advertising will grow too. #4.

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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Moz

Google Trends ? Google Search Console ? After all this, you combine your keywords, de-dupe and filter them out accordingly, to keep relevant keywords that you want to target in a list. Passing link equity between these pages signals to Google that these pages are worth showing to the user. Cost: It’s free!

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PLE

Buzz Marketing for Technology

The photographers are all kicking it at flickr, the chatterboxes are tweeting away at Twitter, and you got your musicians over at last.fm Lets say you are connected with Jane on MyBlogLog and are chatting it up with her on twitter and sharing photos on flickr. The gang here has got some mad love for Twitter. rocking out.

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Advances in Advertising Attribution: What You Need to Know

Digilant

Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

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Advances in Advertising Attribution: What You Need to Know

Digilant

Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

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Advances in Advertising Attribution: What You Need to Know

Digilant

Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

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Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

Online Marketing Institute

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. Zarrella says the right Twitter strategy depends in part on what your goals are. News organization should pay attention, too.