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Advances in Advertising Attribution: What You Need to Know

Digilant

Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .