Remove de-dupe
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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

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What Do You Need for Successful Nurturing?

ANNUITAS

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

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FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You will most certainly need their expertise in massaging and de-duping the data.

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Lead Optimization: 10 audience questions answered

markempa

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy. How do I know if I’m nurturing?

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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place. What’s the alternative?