chiefmartech

DECEMBER 21, 2015

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The biggest will be “Search 2.0” Huge opportunities here. Native and social advertising will grow too. #4.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Engagio

SEPTEMBER 9, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. I will only hire someone to work directly for me if I would work for that person.” – Mark Zuckerberg, Facebook. Check out Part 1: Build a Budget and own your ABM!

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

ConvertKit

OCTOBER 30, 2018

Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? Affiliates are like a business’ personal street team spreading the word about how great a product or service is, and if the affiliates are authentic in their word-spreading, that’s money well spent!

Product 93

Product De-duping Budget Programs De-duplication 93

Hinge Marketing

OCTOBER 10, 2019

Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.

Marketing AI 91

Marketing AI Service De-duping Marketing & Strategy 91

Hubspot

OCTOBER 22, 2014

Simply click on the image next to a person''s name who you may have an upcoming appointment with and view tweets from them, Facebook interactions, shared connections on LinkedIn, and more. This feature will save you the time it usually takes to get background on people you are meeting with. Download Tempo Smart Calendar for iOS.).

De-duping 28

De-duping De-duplication Forecasting Order 28

Digilant

NOVEMBER 5, 2019

Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Learn More.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40