Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. from market research). B2B Marketing analytics data append data discovery database marketing web data' Revenue/sales. Employee size. Credit score. Fiscal year. Purchase history. Purchase preferences.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80