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Biznology
NOVEMBER 27, 2013
(Photo credit: Wikipedia). B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.
Biznology
NOVEMBER 8, 2012
Photo credit: Wikipedia. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.
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