Database Marketing Relevance Segmentation SIC 
Biznology
DECEMBER 7, 2015
This has lead to 5 significant trends in B2B database marketing. At this point the marketing and sales database is ready to take advantage of the following three trends. Micro-segmentation and Personalization. Once the database is fully merged and enhanced, new opportunities for micro-segmentation become available.
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
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