Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

PureB2B

DECEMBER 30, 2019

Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition. According to Data Box , Google receives more than 75,000 searches per second which equates to over 6.3 billion each day. Knowing Your Audience.

SEO 62

SEO Marketing & Strategy B2B Lead Ranking 62

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. It paid off, big time!

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

PureB2B

MAY 30, 2022

Without leads, B2B marketers don’t have prospects. Read on to learn more about the strategies and tactics that will take your marketing to the next level. Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Assessing the market need. Where do we start?”

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Conductor

OCTOBER 11, 2019

We spoke to him for our Humans of Marketing series to get his perspective on the passion that drives great marketers, evangelizing search data, and how taking a spin on a motorcycle can inspire you to better marketing. Christine Schrader: I would love to hear how you got started and what made you get into marketing.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. To add to the complexity, B2B marketing involves multiple targets in a single account, with multiple touches through myriad channels—online and offline—over months and years.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

ViewPoint

JUNE 15, 2018

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. What’s the offer going to be?”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40