Engagio

JUNE 11, 2018

According to the Database Marketing and Contact Acquisition Survey Report this is one area where some marketers are falling short. Part of the challenge is that marketers are simply not performing data cleansing often enough to keep track of their B2B contacts. Let me illustrate with a couple examples.

Account Based Marketing 54

Account Based Marketing ABM Contacts Multi-Channel 54

Hubspot

JULY 10, 2015

Grow Your Email Database by 4x. When you know your readers’ email addresses you can increase the quantity and quality of your marketing outreach, all while spending less money than you would using traditional methods like direct mail or print ads. The email address is the key to digital interactions.

ROI 28

ROI Marketing Automation Services Funnel Advertising Digital Marketing Funnels 28

SalesIntel

FEBRUARY 28, 2024

Features for news and person alerts you of which prospects should be contacted Lead validation and lead quality in the context of lead creation Worked with Zoho, Keap, Pipedrive, Zapier, Salesforce, and Outreach CRM, sales, and marketing solutions. There is a limit to how many mid-market buyers are available to you.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

ClearVoice

MARCH 26, 2021

Contemporary CRM solutions have their roots in the earliest database marketing and contact management software. Managing marketing outreach. Allowing access to customer information to various departments, including marketing, sales, operations, and customer service. Automated marketing outreach.

Work Management 52

Work Management Marketing Management CRM Outreach 52

SalesIntel

FEBRUARY 14, 2023

Features for news and person alerts you of which prospects should be contacted Lead validation and lead quality in the context of lead creation Worked with Zoho, Keap, Pipedrive, Zapier, Salesforce, and Outreach CRM, sales, and marketing solutions. There is a limit to how many mid-market buyers are available to you.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum. And of course product improvement ideas are important.

Social Media 123

Social Media Work Management Marketing Management Media 123

The ABM Agency

FEBRUARY 9, 2021

While there may be a million different articles, webinars, and think-pieces out there on the different facets of ABM, they all come down to one central tenant: ABM is a B2B marketing strategy that targets high-value accounts with tailored content and messaging.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

DiscoverOrg

NOVEMBER 29, 2016

Inbound Leads: Outreach – Inbound Good Fit sequence. Inbound Leads: Outreach – Inbound Bad Fit sequence. Marketing invests a lot of resources to drive traffic to our website. Inbound leads are 600% more likely to convert if responded to in the first 5 minutes.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. So I think it’s definitely helping.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Online Marketing Institute

JULY 31, 2009

VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40