PureB2B

DECEMBER 30, 2019

Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page. Before anything, there must be a clear and consistent understanding of the company in order for any type of SEO strategy to be successful.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

SmartBug Media

FEBRUARY 11, 2021

Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails. Your deals need to match your sales process in order to be most helpful, and this is where deal stages come in.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SnapApp

APRIL 5, 2016

Marketers are always looking for a reason to engage with their database. Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. Yet, figuring out the the purpose of the engagement can be tricky.

Campaigns 48

Campaigns Buzz Paid Search Agency Impressions 48

Directive Agency

MARCH 27, 2017

Carlos Hidalgo, Driving Demand is often the first thought when it comes to literature on B2B marketing strategy. Driving Demand offers clear instructions on how B2B marketers and organizations can change up their management in order to positively transform their marketing and sales roles. UnMarketing: Stop Marketing.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Leadspace

OCTOBER 6, 2019

According to searchdatamanagement.techtarget.com, data management is defined as “the development and execution of architectures, policies, practices and procedures in order to manage the information lifecycle needs of an enterprise in an effective manner.” It’s also clear that content marketing is cheaper than ads.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

MarketJoy

JUNE 25, 2018

This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.” In the modern era, firms have intensely propelled content development, blogging, & social media initiatives to sell their products & services.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Biznology

JUNE 29, 2017

For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Your database marketing partner can help you keep your customer records up to date. Channel usage.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Fortunately, those days are over.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Fortunately, those days are over.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

Biznology

AUGUST 3, 2020

Here are 7 methods for connecting an eventual sale to an earlier marketing investment. Have a look, and see if one or more of these can bring some order to the chaos, and give marketing some credit for driving revenue. But for most campaigns that use multiple media, it’s very hard to fence off any customer set reliably.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Webbiquity

MAY 29, 2012

You’re flattered—this social media stuff works! It can happen when you lose your anonymity by providing the most rudimentary personal information on a vendor’s website, such as entering your name and email address in order to register for a webinar or download a white paper. And you have a fan. Most definitely.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Online Marketing Institute

JULY 31, 2009

For instance, a lead with a high profile score but a low engagement score is someone you might be willing to spend a bit more on in order to get them to engage -- make a higher value "offer" to get them interested in your company. However we do qualify our website visitors in order to be marked as leads. Alive and Kicking!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Thanks Laura. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

APRIL 3, 2017

Well, it goes by a number of titles, and comes in all shapes and sizes: Inbound Marketing Content Marketing Event Driven Marketing Trigger Based Marketing Event Based Marketing Database Marketing. . A clever blend of traditional and digital media to create a memorable, immersive experience. . .

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85