ViewPoint

SEPTEMBER 29, 2016

When evaluating the value of your database(s), is there a better, more effective alternative to either contacting all prospects in the databases or throwing them all out and starting over? Traditional Database Marketing Cleanups Miss the Mark – And The Potential. Correct decision making team and buying process.

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. We can track a click to a lead with confidence. But once the lead goes to a sales team for follow-up, attribution becomes trickier. End user sampling.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

The Point

AUGUST 17, 2010

d) often overlooked as an effective way to reach customers and prospects. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. Phase One: Pilot Sample. High-value prospects. Marketing Hub: Rebuild Using Existing Content.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. Phase One: Pilot Sample. High-value prospects. Marketing Hub: Rebuild Using Existing Content.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Hinge Marketing

MARCH 1, 2016

Looking back just a few years, I am amazed by how much the marketing landscape has change. Unfortunately, the rapid evolution of marketing has not made things any easier. In fact, marketing continues to increase in both complexity and pace. Marketing technologies. —for easy upload and editing.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48