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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Without leads, B2B marketers don’t have prospects. Without prospects, your company has no way to expand its client base. Without a robust and growing client base, you can’t earn a revenue or build your brand. B2B marketing is all about coming out of the woodwork to present a prospective client with solutions.

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5 B2B data trends

Biznology

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. This has lead to 5 significant trends in B2B database marketing. These basic marketing and sales questions can now be answered once an integrated database is built.

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