article thumbnail

B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Without leads, B2B marketers don’t have prospects. Without prospects, your company has no way to expand its client base. Without a robust and growing client base, you can’t earn a revenue or build your brand. B2B marketing is all about coming out of the woodwork to present a prospective client with solutions.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. These basic marketing and sales questions can now be answered once an integrated database is built.

Trends 80
article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us