Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. According to a recent study by Forrester Research, Inc., Mapping the Customer Journey: The purchasing process for building products often involves extensive research and consideration.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Only B2B

AUGUST 21, 2023

According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. In fact, research by Ascend2 indicates that 61% of marketers consider lead generation as one of the biggest challenges. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Porch Group Media

AUGUST 4, 2020

In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Customer Experience Matrix

DECEMBER 18, 2006

If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”. Speaking of relationships among concepts, I did want to clarify one point from last week’s posts on the attitude of marketers towards customer centricity.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies). I was trying to use the research findings as a guide, but a tweetreach.com search for username and brand would work nicely indeed.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . How many pages did she view while there?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48