Customer Experience Matrix
APRIL 10, 2014
Marketo has described itself as a platform for at least a year now (see this press release , for example) and I’ve been talking about marketing systems as platforms for even longer. It will probably be harder for a marketing-owned system to integrate with customer-facing systems in other departments.
Customer Experience Matrix
JANUARY 31, 2010
Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
FEBRUARY 2, 2016
The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. The imported data is loaded into MongoDB, a NoSQL database that offers great flexibility and ease of deployment. It can connect with others through standard APIs.
The Point
SEPTEMBER 6, 2011
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.
Online Marketing Institute
JULY 31, 2009
At the same time, some of what is going on when it comes to different types of companies encroaching on the territory traditionally owned by other types of companies is not new -- it's basic "broaden the market" economics at work. They actually have their sales and marketing orgs aligned and working together.
Expert insights. Personalized for you.
120 
Let's personalize your content