Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Hinge Marketing

MARCH 1, 2016

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

PureB2B

AUGUST 3, 2016

Educating your readers about the industry you belong to will turn your brand into a go-to resource. Try Marketing Tools Like a Slide-in CTA. A slide-in call to action (CTA) is a nifty tool you can use for blog readers who’ve managed to scroll all the way to the bottom of your post. Think Before You Post.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Try Marketing Tools Like a Slide-in CTA.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ViewPoint

JUNE 15, 2018

It’s not a sales-only process, and it’s not a marketing-only process. Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. Market Focus.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

Lead Liaison

APRIL 15, 2016

Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation. Video analytics, such as who played the video, who engaged, and who converted, get saved into the marketing automation database. About Lead Liaison.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48