Data Cleansing VS Data Enrichment – What Should Be Your Focus?
SalesIntel
APRIL 21, 2021
To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. This is something you can do with data from your CRM system or data purchased from a third-party vendor.
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