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Customer Marketing and Martech Innovation During Covid-19

Porch Group Media

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database. Customer-centric marketing begins with a solid foundation of data insights.

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What Data Solutions Mean for Marketing Technology?

PureB2B

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Promote customer loyalty.

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article thumbnail

What Data Solutions Mean for Marketing Technology?

PureB2B

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Promote customer loyalty.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. million followers on Twitter?