Tony Zambito

OCTOBER 18, 2015

Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing. As a previous VP in both sales and marketing, I was well schooled in the use of profiling and database marketing and knew of its limitations.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. million followers on Twitter?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Better Competitive Analysis.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Better Competitive Analysis.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. " B2B lead marketing is evolving incredibly fast, much more due to the changing expectations and behaviors of purchasers than because of proactive innovation by marketers. Too many with too little differentiation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40