Biznology

NOVEMBER 5, 2018

So when marketers shy away from taking ownership of their company’s data strategy, and feeling personally connected to the need for data hygiene, I get mad. Where else are people’s titles and job roles changing constantly? I’ve ranted about this quite recently , so I should probably shut up. But I can’t help myself.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Biznology

MAY 22, 2017

Or you could provide the required notices, ask that person to check a box on an online form, and be done with it. One helpful resource is Pauline Murphy , managing director of 1 Stop Data Limited , in the UK. Alongside lead generation and data hygiene calling, she offers GDPR compliance services.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

AUGUST 26, 2016

However, it’s worth noting that 99% of customers are willing to provide more personal information in exchange for rewards if asked. Collect the data when you encourage signups for a store loyalty program, when asking them to subscribe to your email list, or when they make a purchase. Transactional Data.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Personal branding as a way of life. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone. Renewed interest in data hygiene.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JANUARY 30, 2015

Then, develop a very simple process by which reps pass their data to this group. Dedicate particular group members to certain reps, so the input person builds experience about rep’s behavior and communication style. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 6, 2015

But maintain the self-reported wacky title, too, so you can still address the person the way he or she wants to be addressed. We are going to assume—a big assumption—that you actually know the person has gone to a new company. We need to get our international customer data under control. How should I handle job changes?

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

JUNE 29, 2017

Test creative, personalization, the cadence of your touches, timing, media channel, as well as refinements like email subject line and from line. Clean up your data. Consumer and business data degrades fast. A birthday or anniversary message works wonders. Optimize your reactivation program with testing.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196