Data Hygiene Lead Qualification Marketo Sales Cycle 
DealSignal
SEPTEMBER 27, 2021
When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. Initiating Sales and Marketing Alignment.
LeadSloth
JANUARY 12, 2010
Manager, Inbound Marketing, Marketo. Lead nurturing must match the complexity of the sales cycle: Despite the typical complexity of B2B sales cycles, B2B marketers have traditionally run very basic campaigns to match basic sales processes. Manager, Inbound Marketing, Marketo ( @InboundMarketer ).
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