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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned. When you’re dealt with bad data, it’s easy to point fingers at one another. In truth, data hygiene is a laborious process that shouldn’t be pushed on sales or marketing team members to handle.

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Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. This goes beyond just lead scoring and lead nurturing and when done correctly actually can solve many of the other issues that are faced today by organizations but in reality are just symptoms i.e. Marketing and sales alignment. Manager, Inbound Marketing, Marketo ( @InboundMarketer ).