article thumbnail

Experts Weigh In on Data Hygiene Best Practices

Zoominfo

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

article thumbnail

HubSpot Database Decay & Hygiene Strategy Made Simple

Envy

When files aren’t cataloged correctly, this can cause issues, for example when a vintage data group needs to be retired but has been overlooked. To make these changes easier to navigate, HubSpot has a database decay simulation tool that can forecast your contact growth. In other words, you need to have a data hygiene strategy.

Hubspot 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

41 Expert Opinions on Data Hygiene Best Practices

Zoominfo

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

article thumbnail

35+ Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Dirty data can absolutely cripple a marketing strategy.

article thumbnail

What is CRM Automation? Definition, Marketing Best Practices with Examples

Martech Advisor

Reports and analytics: reports and analytics is a core functionality of CRM automation that helps optimize sales processes and enables data-driven decision making. From sales performance analysis to sales forecasting, reports and analytics play an important role in automating your CRM. Types of CRM Automation Tools. FreshSales.