Biznology

MAY 28, 2014

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. Sounds obvious, but it’s often overlooked.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Customer Experience Matrix

MAY 15, 2011

. • No real experience with merging multiple data sources with different element codes and timeframes. Data hygiene can be an issue if you are working with a data set that is new to your organization. Consistent Data – All data conforms to some industry standard. Data hygiene is easy to define and enforce.

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Data Hygiene Stats Conference Work Management 120

Biznology

JANUARY 30, 2015

Test a few vendors to find the one that works best with your data. As a place to start, ask several match/merge companies to show you examples of the results of their algorithm against your data. When data elements conflict in my house file, how do I decide which is the “truth”? Create a custom matching algorithm.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 6, 2015

For example, anything that sounds like IT will go in an IT functional bucket. For example, if the email is formatted as firstname.lastname@hp.com , the meaningful letters are hp. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. Another way is to parse the email address.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

The Point

APRIL 30, 2012

This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

DECEMBER 15, 2020

” Opens and clicks, for example, are very different metrics. Here are some tips to keep in mind when deciding when to finally suspend or remove those leads that aren’t showing signs of life: * Define what you mean by “non-responsive.”

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Lead Scoring Lead Ranking Leads Lead 162

Biznology

JUNE 29, 2017

Early action is arguably the single most effective technique in reactivation marketing. For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Use data appending to gather more information about the customer. A carrying case for that laptop, for example. Examples: Act now.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196