Data Hygiene Database Marketing Examples Response Rate 
Biznology
MARCH 6, 2015
For example, anything that sounds like IT will go in an IT functional bucket. In an effort to improve web-form response rates, we are asking for only a name and email address. For example, if the email is formatted as firstname.lastname@hp.com , the meaningful letters are hp. Another way is to parse the email address.
The Point
APRIL 30, 2012
This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene.
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