The Point

NOVEMBER 29, 2017

ROI measurement and accurate campaign attribution are not simple tasks, mainly because they require 1) data hygiene and 2) sales compliance. Yes, there are technologies that will help.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

The Point

APRIL 8, 2015

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

The Point

APRIL 30, 2012

In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? What best practices should we put in place? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. The most common changes (in order): job function, phone number, and mailing address.

InsideView 100

InsideView Zoominfo Content Landing Pages 100