Hubspot

JANUARY 6, 2020

As companies move toward a flywheel model to create a streamlined customer experience start-to-finish, marketing teams will need to align with sales and service to bring in new leads while maintaining strong relationships with current customers. Fortunately, marketing will up its strategic presence in the organization in 2020.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Convince & Convert

SEPTEMBER 21, 2010

Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Instead, it is the next best way for them to finally join the conversation with their customers – who have been talking about them the whole time. .&# Your customers are already [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Vidyard

JULY 18, 2017

marketing world of the 1990s, brand was king. This was the “get a badge and move into ACME CORP headquarters and sell to that one customer for the rest of your life” era. Customers want someone to listen to them and care about their unique struggles—not make broad assumptions based on their LinkedIn job title.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

Biznology

SEPTEMBER 12, 2012

As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. As we look into our crystal ball, what do we see for digital marketing and PR? Substance is king. It’s a great question.

Public Relations 80

Public Relations PR Work Management Marketing Management 80

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Thought leadership. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Golden Spiral

NOVEMBER 20, 2020

You've heard “Content is King.” and build better customer communities. On Writing , Stephen King. I feel like an author like M J K Rowling, but I really just write blogs about marketing. And that is just a deep, deep understanding of the customer. gain more clicks. convert more users. Our Guests.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62